Influencer marketing refers to a form of the social media marketing that involves endorsements and product placements from influencers, people, and organizations having a purported expert level of knowledge or social influence in their field. Influencers are someone with the power of affecting the buying habits or quantifiable actions of others by uploading some form of original may be sponsored content to social media platforms like Instagram, YouTube, Snapchat, or other online channels. It happens when a brand enrolls influencers who have established credibility and audience on social media platforms to discussing or mentioning the brand in a social media post or story. Content uploaded by Influencers may be framed as testimonial advertising.
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